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Hoffmann explained that on AWS, Powtoon has two workloads-one for the synchronous request response-type processing, and one that runs asynchronous processing. Now Powtoon is used by “virtually every Fortune 500 company,” and they even have a second product, Powtoon Enterprise, which provides advanced team management capabilities and enterprise-level security. After Powtoon launched the platform, it didn’t focus on marketing itself, because it didn’t have to-viral videos that included the Powtoon logo sold the product. Within a few weeks they had a list of 20,000 people who were interested-“the best validation you can have,” Hoffmann says. Then the company collected email addresses.
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He had exactly the skills they were looking for.īefore a single line of code had been written, Powtoon put up a website that explained why a video creation tool would be useful and featured a video in the style of the animation that Powtoon would offer. In fact, as a university student in Berlin, he had built a program that allowed users to animate the bodies of politicians and make them dance.
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Hoffmann, whose background is in art and computer science, had worked for 15 years at different software companies. But they didn’t have a technical person on board. When Hoffmann joined the team, the company consisted of three guys: one animator, one person with a background in digital marketing, and one finance specialist/online entrepreneur. The most important thing was getting the right people together, which happened at a café in Jerusalem, in 2012. Powtoon’s success-they have more than 25 million registered users, and a new Powtoon is created every second-was built one step at a time. Whether you want to make an explainer, a work presentation, a video ad for an E-Commerce site, a product catalog, material for the classroom, or impress a loved one with an animated birthday tribute, Powtoon makes it easy. And it’s fast-with ready-made templates, live-action video backgrounds, images, characters, music, and built-in voiceover capabilities, you can create a video in as little as 20 minutes.
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It allows users to make a free video and upload it to YouTube (with the Powtoon logo attached), or purchase a subscription that starts at $49/month. Most people don’t have the skills to make an animated video, or the $25,000 laying around to hire a production company to make a 90-second video. “ better to grab people’s attention and get your point across than a long, boring presentation.” But what other option do you have, if you want to present information in a visual way? According to Hoffmann, video is the way to go. “Death by PowerPoint, yeah? A phenomenon known to all of us,” jokes Sven Hoffmann, Chief Technology Officer and Co-founder of Powtoon, a cloud-based service that allows users to create their own professional-looking videos.